How Much Botox Do I Need? Understanding Dosage & Pricing

If you’re considering neurotoxin (commonly known as “Botox”) for the first time, you might be wondering: How many units do I need? and How much will it cost? The answer varies based on individual factors like muscle strength, treatment area, and aesthetic goals — some people, like those in theatre, psychologists, or school teachers, like to be able to move a little. Dosage is also closely tied to duration. Generally, the higher the dose the longer the duration but this dose top-out at a certain point. Here’s a breakdown to help you understand Botox dosage and pricing so you can plan with confidence.

How Botox Dosage Is Determined

Botox is measured in units, and the amount required depends on the strength of your muscles and the results you want. Some people need fewer units for a subtle, natural look, while others may require a higher dosage to achieve their desired smoothness.

Common Botox Treatment Areas & Average Units Needed

Here’s a general guideline for common treatment areas:

Women’s Average Botox Dosage:

  • Forehead lines: 10-20 units

  • Frown lines (between the brows, "11s"): 15-25 units

  • Crow’s feet (around the eyes): 6-12 units per side

  • Bunny lines (nose wrinkles): 6-10 units

  • Lip flip (subtle upper lip enhancement): 4-8 units

  • Chin dimpling: 6-10 units

  • Jawline slimming (

    • Masseter muscle for TMJ or facial contouring: 20-30 units per side

    • Jawline only: 10-20 units per side

  • Neck bands (platysmal bands): 20-40 units

Men’s Average Botox Dosage:

Men typically require higher Botox dosages due to stronger facial muscles. Here are the adjusted estimates:

  • Forehead lines: 15-30 units

  • Frown lines (between the brows, "11s"): 20-40 units

  • Crow’s feet (around the eyes): 10-15 units per side

  • Bunny lines (nose wrinkles): 8-12 units

  • Chin dimpling: 10-15 units

  • Jawline slimming (masseter muscle for TMJ or facial contouring): 30-50 units per side

  • Neck bands (platysmal bands): 30-60 units

Your injector will assess your facial structure, muscle movement, and personal preferences to recommend the right amount for you.

Botox Pricing: What to Expect

At my practice in Strathcona Park, Southwest Calgary, Botox is priced at $7.50 + GST per unit, with complimentary touch-ups if needed.

Example Cost Breakdown:

  • Forehead (15 units for women, 20 units for men) → $112.50 - $150 + GST

  • Frown lines (20 units for women, 30 units for men) → $150 - $225 + GST

  • Crow’s feet (24 units for women, 30 units for men) → $180 - $225 + GST

Every person is different, and I always take a conservative approach to ensure natural results. You can start with a lower dose and add more if needed. For most people treating the forehead also means treating the frown lines, so keep that in mind. For more information go to “I Only Want Forehead Botox”.

How to Know What’s Right for You

The best way to determine the right Botox dosage for you is to book a consultation. I’ll assess your facial muscles, discuss your aesthetic goals, and create a treatment plan tailored to you.

Book Your Appointment

If you’re ready to refresh your look with Botox, I’d love to help! Book a consultation today to get personalized recommendations and pricing details

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